The aim of present research is to study the relationship between advertising via short message and brand equity dimensions in Mellat insurance agencies in Mashhad. To achieve this goal by cluster sampling with allocation in accordance, two agents were  chosen in different places with different cultural conditions and income in Mashhad and the sample has been chosen within their customer. The research according to the goal is the applicable method and based on collecting data as a description and is the type of solidarity. The questionnaire has been used to gather information and data analysis has been done by software smart PLS. The results of this study show that advertising via short message has a positive and meaningful impact on brand equity dimensions.