Presenting an Oprational Model to Perform Memetic Marketing in Organizations

The word “memetic” derived from “mimic” that means imitation. Acording to memetic, attitudes, behaviors, thoughts, and beliefs, as well as viruses can be transmitted from one person to another. It is an idea, a thought, or a concept which can be passed between minds. It can be anything from a catchy tune you adopt unwittingly, which you keep humming subconsciously through slogan from a commercial, to intricate and abstract ideas of grand design or the Big Bang. All of these have been passed into your mind from someone else’s mind. Memetic has application in different fields that one of them is marketing.

 In this paper at first, we describe the concept of memes and memetic, traits of memes and Memetic, and then we will examine the application of  memetic in marketing and its relation with neuromarketing  and viral marketing and also the important role of memetic in designing of marketing strategies for influencing consumers, as well as the application of memetic engineering in marketing strategies in an operational model for memetic marketing in organizations.

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